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Bra, the foundation of every lingerie drawer

FAQ

What do sports bra levels mean?

They indicate support: low, medium, high (sometimes extreme). Higher = less movement during intense sports.

What is a bra’s lifespan?

Depends on wear/wash frequency: roughly 6–18 months. Rotating and air-drying extend life.

What age for a first bra?

When development starts and support feels better—often 8–13 years. Begin with a soft bra or bralette.

What types of bras are there?

Common types: T‑shirt, balconette, plunge, push‑up, bralette, minimizer, sports, strapless, nursing, wired/wire‑free, full‑cup/half‑cup. Each has distinct fit and purpose.

How to find the best bra for you?

Know your breast shape and size, then pick a style that meets your goal (smooth T‑shirt, lifting balconette, sports). Get measured, move‑test and ensure a flat center gore.

Why is it called a “bh” in Dutch?

“BH” abbreviates “beha,” from the French ‘soutien‑gorge’ (breast support). In Dutch, both “bh” and “beha” are common.

Why wear a bra?

A bra distributes weight, provides support and reduces chafing. It refines your silhouette, boosts comfort in motion and can aid posture and confidence.

When is a bra too big?

If the center gore lifts, the band rides up, cups wrinkle, or tissue spills when moving. Try a smaller band/cup or different style.

Buying a bra: what to look for?

Focus on size and fit: band snug and level, center gore flat, cups without spillage or gaping, straps don’t dig. Match support level to your activity.

Why is a good bra important?

A well‑fitting bra distributes weight, improves posture and comfort, and makes clothes drape better, reducing pressure points, chafing and back/neck strain.
service

The bra has been an indispensable piece of lingerie in women's wardrobes for centuries. For the first corset-like designs, we have to go way back in history. In the past, the main emphasis was on shape and correction. Today, it's all about comfort, support and style. With countless models, we can say that the bra has gone through a long evolution. From a classic underwire bra to a comfortable bralette. Or a sports bra that supports you during intense workouts. The right bra makes all the difference.

- 40%

Rosa Faia Joy
Anthracite Padded Bra

84.95 50.97
- 40%

Rosa Faia Joy
Print/Pink Padded Bra

84.95 50.97
- 40%

Rosa Faia Joy
Print/Pink Non-padded bra

84.95 50.97
- 40%

Rosa Faia Joy
Anthracite Non-padded bra

84.95 50.97
- 40%

Rosa Faia Joy
Anthracite Non-padded bra

74.95 44.97
- 40%

Rosa Faia Joy
Print/Pink Non-padded bra

74.95 44.97

Rosa Faia Colette
Ivory Padded Bra

84.95

Rosa Faia Colette
Grey Padded Bra

84.95
- 20%

Rosa Faia Colette
Black Padded Bra

84.95 67.96

Rosa Faia Colette
Ivory Padded Bra

84.95

Rosa Faia Colette
Grey Padded Bra

84.95
- 20%

Rosa Faia Colette
Black Wireless Bra

84.95 67.96
- 20%

Rosa Faia Colette
Black Non-padded bra

79.95 63.96

Rosa Faia Colette
Grey Non-padded bra

79.95

Rosa Faia Colette
Ivory Non-padded bra

79.95

Rosa Faia Colette
Ivory Non-padded bra

74.95

Rosa Faia Colette
Grey Non-padded bra

74.95
- 20%

Rosa Faia Colette
Black Non-padded bra

74.95 59.96
- 40%

Rosa Faia Twin Art
Black/Grey Wireless Bra

74.95 44.97
- 40%

Rosa Faia Twin Art
Ivory Wireless Bra

74.95 44.97
- 40%

Rosa Faia Twin Art
Ivory Non-padded bra

74.95 44.97
- 40%

Rosa Faia Twin Art
Black/Grey Non-padded bra

74.95 44.97

Viania Helga
Ivory Non-padded bra

29.99

Viania Helga
Dark Grey Non-padded bra

29.99

Viania Helga
Ivory Wireless Bra

29.99

Viania Helga
Dark Grey Wireless Bra

29.99
- 30%
- 30%

Lisca Evelyn
Fuchsia Padded Bra

57.90 40.53
- 30%
PROD.AND - Size Up

Lisca Evelyn
Fuchsia Padded Bra

52.95 37.07
- 30%
PROD.AND - Size Up

Lisca Evelyn
Fuchsia Non-padded bra

54.90 38.43

Lisca Lucy
Peach Nursing bra

34.90

Lisca Lucy
Black Nursing bra

34.90

Lisca Ines
Ivory Non-padded bra

32.90

Lisca Ines
Black Non-padded bra

32.90

Lisca Ines
Ivory Non-padded bra

21.90

Lisca Ines
Black Non-padded bra

21.90

Lisca Ines
Ivory Padded Bra

32.90

Lisca Ines
Black Padded Bra

37.90

Lisca Ines
Ivory Padded Bra

37.90

Lisca Ines
Black Padded Bra

32.90

The first bra for a teenager. Which one will she choose?

We've all experienced that one moment. Your first bra! Do you remember how this went? What did you like, or dislike? For teens buying their first bra, comfort is the most important thing. A teen bra is often made of soft, breathable materials such as cotton and has a simple fit. Usually without underwire or heavy padding. A bralette or light padded bra is a fine first step. These provide enough support without being too tight.

Choosing the right first bra can be quite exciting. Are you going to experience this moment with your daughter? Then read our blog"A teenager's first bra." Our lingerie expert gives tips and advice on what to look out for when buying a teenage bra.

Underwire bra or without underwire. Which do you choose?

An underwire bra provides extra support and keeps the breasts nicely centered. The underwire bra is especially nice for women with larger cup sizes. But also women who like some extra shape and elevator. In our assortment you will find brands like Louisa Bracq, LingaDore and After Eden. They are known for their comfortable and stylish underwire bras.

Do you prefer no underwire? A bra without underwire offers a natural fit and gives maximum comfort. Perfect for relaxed days or if you have sensitive skin. Although it is fine for everyday wear. A soft bralette or padded bra without underwire is a popular choice. Will you choose a basic model from the LingaDore Daily series? Or do you still prefer the sexy lingerie from Marlies Dekkers?

Preformed or not preformed?

Another frequently considered question of conscience. Do you go for a pre-shaped bra or choose one without padding? The difference is obvious. The pre-shaped bra has cups with light padding, which provides a smooth, round shape under clothing. This makes it perfect for tight tops and blouses. A t-shirt bra, like the one from After Eden, is a popular choice for an invisible look.

A non-preformed bra, on the other hand - as the name suggests - has no padding. This preserves the natural shape of the breast. This type of bra is often made of soft, breathable material such as cotton and mesh. The non-preformed bra is available for all sizes and ages. In our offer, both variants can be found both with and without underwire.

Choose the push up bra for a subtle elevator and more volume

If you want an extra elevator and fuller cleavage, then a push up bra is your favorite choice. Strategically placed padding pushes the breasts together, creating a seductive silhouette. Some push up elevators more than others; there are quite a few gradations. From a subtle elevator to creating maximum volume. If you want to know more on the push up bra or know which push is best (for you), read our blog"Best push up bra".

The minimizer bra provides less emphasis and more comfort

Unlike the push up bra, a minimizer bra is designed to visually reduce breast volume. The bra does this by evenly distributing the breast tissue. This is ideal if you want your clothes to fall more smoothly and put less emphasis on the bust. Brands such as Triumph and Anita have minimizer bras that offer firm support. Of course without sacrificing comfort!

Invisible support thanks to a strapless bra

A strapless bra is the solution for off-shoulder tops and dresses. Thanks to a firm band and silicone strips, it stays firmly in place. This way you don't have to keep lifting your bra. The collection of strapless bras is diverse. For example, we have strapless push up bras for extra volume. Or a strapless bra without underwire for more freedom of movement. The right choice depends on your outfit in personal preference.

The playful balconette bra is full of style

What is a balconette bra? That's a question we hear regularly. Reason enough for our lingerie expert to write a blog about it. Spoiler: a balconette bra is characterized by its low cups and wide underwire. This subtly elevators the breasts and gives them a natural, round shape. This bra is particularly suitable for tops and dresses with a deeper or square cutout. Often the straps can be taken off, making it also a strapless bra. Brands such as Fantasie and Louisa Bracq have beautiful balconette bras that combine style and support.

The nursing bra is practical, comfortable and indispensable

A nursing bra is specially designed for breastfeeding mothers. They often have a convenient front closure or clips so you can feed easily. As a result, you don't have to take off the entire bra all the time. You only notice how convenient it is once you miss it! From Anita Maternity and Cake Maternity we have a nice selection of nursing bras in stock. Do you have a large cup size? Then we have supporting nursing bras for you from Freya, Elomi and Sugar Candy.

Sports bras give maximum support during exercise

During exercise, your breasts need extra support. A good sports bra prevents discomfort and provides stability. Of course, there is a difference between yoga and running. The sports bras are adapted to that, they all have their own support level. Choose a prosthetic sports bra if you need extra protection after breast surgery. Go for a high impact sports bra from Triumph or Anita Active if you are looking for maximum support. Or read our blog "What is the best sports bra?" if you want to dive deeper into the subject matter.

Minimalist and comfortable with the bralette bra

A bralette is a soft bra with no underwire and often no padding. Great for days when you don't need a tight fit or a lot of support. The combination of light fabric such as lace and mesh create a playful, airy look. Perfect under a blouse or as a casual bra top. Sloggi and Missya have comfortable bralettes in a variety of colors and styles.

Longline bra, full cup bra and low cup bra for something extra

Some bras offer a little extra. A longline bra has a wider band that extends over the rib cage, offering extra support. Although there are also designs where it merely serves a decorative function. A full cup bra offers full coverage of the bosom. This makes this bra ideal for those women who want maximum support. The half cup bra looks like the opposite. Instead, this one creates deep cleavage because the padding is only at the bottom.

The right bra size is a must for comfort

Did you know that between 70% and 80% of women wear the wrong bra size? Often this is because the size changes due to weight fluctuations, pregnancy or aging connective tissue. Too small a bra can pinch and too large a bra offers insufficient support. Could it be that you, too, are wearing the wrong bra size? Check it out by reading our blog"The importance of calculating the right bra size."

Maintain your lingerie and your bra will stay beautiful for a long time

To enjoy your precious lingerie as long as possible, it is important to take care of your bras properly. Preferably wash your bra by hand and use a mild detergent. Do you prefer to use the washing machine? Then not without a laundry net. In fact, every household should have this bra accessory. Never put your bras in the dryer anyway, the heat can drastically affect the elasticity. Fancy a trivia,"How long does a bra last?". You can read the answer in our blog!

Marlies Dekkers, Triumph and other top brands on sale

Luxury lingerie doesn't have to be expensive! In our lingerie sale you will find bras from top brands like Marlies Dekkers, Naturana and Rosa Faia for a sharp price. The quality remains as you are used to, but you pay significantly less. Take advantage of high discounts on beautiful collection of lingerie items. Experience for yourself the effect of well-fitting lingerie without going deep into the purse.

Color vs material. Print or lace.

Looking for a black lace bra with underwire? Or do you want no lace but an animal print bra? A tiger print for a sensual twist or something with flowers for a cheerful look. With so many styles and materials there is always a suitable bra to be found on this page. In our shop you can use the filter to easily find your favorite bra. Filter through our collection based on size, color, style and brand.

Going to work without a bra. Is it hype or enduring trend?

More and more women are choosing to wear no bra (occasionally). Whether for comfort, a statement or just because it feels nicer. It is a trend that is getting more and more attention. During No Bra Day, breast cancer awareness is highlighted worldwide. While some women wonder if they can also go without a bra in everyday life. For example, going to work without a bra.

Yet not everyone enjoys walking around without a bra. Many women experience chafing fabric, sensitive nipples or a heavy feeling in the breasts more quickly without support. Especially with a larger cup size, the lack of support can cause discomfort, especially when standing or moving for long periods of time. It may also be less comfortable or desirable in certain work environments. Want the feeling of freedom but not the disadvantages? Then a light triangle bra or soft bra without underwire is a fine middle ground.

Bras in every cup size in our assortment

We have bras for small breasts as well as bras for large breasts. Every day we are sourcing lingerie with competitive terms. This cuts both ways. Ours and yours. We strive to offer you the highest quality at the best price. Shop your lingerie on weekdays before 16:00? We will arrange same-day shipping. So you never have to wait long for the delivery of your new bra that fits really well!